It’s finally here! After months of color testing, palette building, and dreaming big — Color Folk is officially open, and I’m so excited to share it with you.
If we haven’t met yet — hi! I’m Kristin Cruz, a Certified Color Analyst with a passion for helping people discover the colors that light them up. I created Color Folk to bring seasonal color analysis tools into your everyday life — whether you're shopping, planning a photoshoot, building a capsule wardrobe, or just trying to feel more like yourself when you get dressed.
✨ What’s Available Now: Digital Phone Palettes
We're launching with one of the most powerful tools for color confidence:
Seasonal Color Phone Palettes — designed for real life, and ready to use right from your phone.
These palettes are curated for each of the 12 color seasons, including:
-
Winter palettes: Deep Winter, Cool Winter, Bright Winter
-
Autumn palettes: Deep Autumn, Soft Autumn, Warm Autumn
-
Spring palettes: Light Spring, Bright Spring, Warm Spring
-
Summer palettes: Soft Summer, Cool Summer, Light Summer
If you’ve already been typed these digital palettes are a great way to bring your palette to life!
Use them to:
✔ Shop with confidence
✔ Start wearing your colors
✔ Build a wardrobe that feels cohesive and “you”
✔ Match tones that enhance your natural coloring
💡 Want to see how it works?
[Watch this Instagram Reel →] where I show you how to compare pieces in-store using your phone palette!
🎁 Grand Opening Gift: 20% Off All Palettes
To celebrate the launch, enjoy 20% off all digital palettes!
Use code GRAND at checkout.
🛍️ [Shop the Seasonal Palettes →]
🌈 Why I Created Color Folk
After working with dozens of clients through seasonal color analysis, I saw a common theme: They loved discovering their season — but didn’t know what to do with that information afterward.
That’s where Color Folk comes in. I’ve created these tools (with more to come!) so you can take your palette with you — to the store, into your closet, or on your next photoshoot planning session. These digital palettes are designed to be usable, not just beautiful.
Color shouldn’t be confusing — it should feel intuitive, empowering, and a little bit fun.
🔮 What’s Coming Soon
Right now, you can shop all 12 seasonal palettes in digital form — ready to use from your phone anytime, anywhere.
But soon, Color Folk will be bringing those palettes to life…
✨ In ways you can hold in your hand — and even wear.
I can’t wait to share what’s coming next.
Be sure to join the email list so you don’t miss the reveal.
[Join here →]
Color Folk is more than just digital downloads — it’s a fresh, modern approach to color that meets you where you are. Whether you're a newly typed Bright Spring, a longtime Soft Summer, or still figuring it out — you belong here.
Thank you for being here at the very beginning.
Now go explore, save your palette, and don’t forget to use code GRAND to get 20% off your first order!
XO,
Kristin
📱 [Start shopping the palettes →]
🎉 Use code GRAND at checkout
