No more wondering,“Does this work for me?”
Our digital phone palettes are downloadable, easy to save to your camera roll, and designed to go with you everywhere.
Whether you’re shopping online or in-store, you’ll have your best colors right at your fingertips — literally.
Every palette is designed by Kristin Cruz — a trained color analyst and stylist with years of real-world experience styling clients for camera and everyday life.
We’re a small, woman-owned business that believes in helping women feel good in what they wear. Every product is made with that mission in mind.
No waiting, no shipping—your palette downloads straight to your phone, so you can use it immediately while shopping, planning, or styling.
We’re just getting started! More seasonal tools, palettes, and styling resources are on the way—so your color journey keeps getting better.
The Bright Spring color palette is fresh, clear, and full of energy. With coral, aqua, and sunny brights, this palette is playful, vibrant, and flattering.
The Soft Summer color palette is muted, cool, and elegant. With dusty rose, sage green, and soft navy, this palette creates a wardrobe that feels effortless and refined.
The Warm Spring color palette is golden, radiant, and joyful. With sunlit neutrals and glowing brights, this palette captures warmth and freshness.
Your palette isn’t just a bunch of pretty colors — it’s the key to outfits that look great and feel like you. With tools made for real life (and real closets), Color Folk helps you finally shop and dress with clarity.
Get style inspo, color tips, and wardrobe confidence delivered straight to your inbox. Sign up today and start seeing your closet in full color.
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