SHOP YOUR COLORS
Turn your seasonal palette into real outfits — with tools you’ll actually use.
Your colors always with you.
No more wondering,“Does this work for me?”
Our digital phone palettes are downloadable, easy to save to your camera roll, and designed to go with you everywhere.
Whether you’re shopping online or in-store, you’ll have your best colors right at your fingertips — literally.
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Created by a Certified Color Stylist
Every palette is designed by Kristin Cruz — a trained color analyst and stylist with years of real-world experience styling clients for camera and everyday life.
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Woman-Owned, Heart-Led
We’re a small, woman-owned business that believes in helping women feel good in what they wear. Every product is made with that mission in mind.
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Digital & Instant
No waiting, no shipping—your palette downloads straight to your phone, so you can use it immediately while shopping, planning, or styling.
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Always Something Fresh
We’re just getting started! More seasonal tools, palettes, and styling resources are on the way—so your color journey keeps getting better.
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Ready to use your colors for real
Your palette isn’t just a bunch of pretty colors — it’s the key to outfits that look great and feel like you. With tools made for real life (and real closets), Color Folk helps you finally shop and dress with clarity.
